Presses / Direct Mail

Direct Mail presses provide the raw materials for mailing pieces such as magazine reply cards, commercial advertizing, political response documents, contests, and many other items that jam our mailboxes. It is a very good and direct way for advertizers to get their message out to a target market. Over the last 20 years this segment has grown dramatically. This market basically segments itself by being either a letter, a reply card, or a brochure. The other distinction is if the print is variable or fixed. Mail pieces that vary are normally done continuously on a roll or pack. The fixed documents are printed in either sheets or signatures. Variable data documents are normally printed on presses by Didde, Muller Martini, Harris, RDP, Stevens, Miyakoshi, Taiyo, Sanden, Drent, or Goebel. Fixed print materials are usually made on web presses such as Heidelberg Harris half and full webs, or other makes like Hantscho, ATF, Komori, Goss, or Mitsubishi.